About Naegelin's Bakery
Naegelin's Bakery on South Seguin Avenue calls itself the oldest bakery in Texas. Its story starts with Edouard Naegelin Sr., who arrived in New Braunfels in 1868 at age 24 and bought the South Seguin Avenue property in 1874. His children and grandchildren ran the shop for decades, remodeling it in 1935, and the Granzin family took it over in the early 1980s.
The cases lean on the town's German roots: apple, cherry and peach strudel by the slice or whole, German rye and pumpernickel loaves, lebkuchen, springerle and pfeffernuesse cookies, and German pretzels. There are also fruit and cheese kolaches, bratwurst and jalapeno sausage kolaches, donuts, bear claws, fried pies and a long list of pies from pecan to buttermilk chess. King cakes are on the menu too.
It opens early, at 6:30 a.m. every day but Sunday, so it makes an easy breakfast stop before a day on the river or in Gruene. Custom and wedding cakes are ordered by phone, and the bakery delivers in New Braunfels and the San Antonio area. Shirts, mugs and local honey from the shelf make small gifts.
From downtown New Braunfels, Rough Creek Lavender near Wimberley is about 35 minutes northwest. Pick up strudel for the road, and check the ranch's website for public open days before heading out.
What to do
- Get apple, cherry or peach strudel by the slice or whole
- Try a sausage or fruit kolache for breakfast
- Pick up German breads such as rye or pumpernickel
- Look for German cookies like lebkuchen, springerle and pfeffernuesse
- Order a custom or wedding cake by phone
Season, hours and prices
- Season
- Open year-round, seven days a week
- Hours
- Current hours (2026): Monday-Friday 6:30 a.m.-5:30 p.m., Saturday 6:30 a.m.-5 p.m., Sunday 8 a.m.-2 p.m.
Tips for your visit
- Sunday hours are shorter (8 a.m. to 2 p.m.), so come early for the best choice.
- Custom cakes are ordered by calling the bakery.
- The bakery delivers in New Braunfels and the San Antonio area.
Pair it with a lavender farm
Rough Creek Lavender · about 35 minutes away
Rough Creek Lavender outside Wimberley is about 35 minutes northwest; check its website for open days.
Getting there
Questions
How old is Naegelin's Bakery?
Founder Edouard Naegelin Sr. arrived in New Braunfels in 1868 and bought the South Seguin Avenue building in 1874. The bakery says it has served the town since 1868.
Is Naegelin's open on Sunday?
Yes, from 8 a.m. to 2 p.m.
Do they make kolaches?
Yes, both fruit and cheese kolaches and sausage kolaches, including bratwurst and jalapeno sausage.
🗺️ Part of the guide Things to Do Near the Lavender Farms of Blanco & Wimberley, Texas
Checked in October 2026 against the business’s own website and local tourism pages. Hours and seasons change, so check with them before you go. How we check listings · Is this your business? Claim it free
