About Virtue Cider
Virtue Cider was started in 2011 by Greg Hall, a longtime Chicago brewmaster, after he studied cider-making in England and France. He set up on a 48-acre farm outside Fennville, where heirloom apples from Midwestern growers are pressed on site and fermented without added sugar in three Norman-style cider houses with tanks set below ground. Hall sold a majority stake to a large brewer in 2015 and bought the brand back in 2024; in 2025 the farm property was put up for sale, and Hall said the cidery expected to keep operating there.
The tasting room is open year-round with seats inside and out, and the farm itself is part of the visit: walking trails loop through more than 20 acres of grassland kept as a monarch butterfly waystation, and you can reserve an Outpost, a small shelter out on the grounds with Adirondack chairs and a picnic of cheese and a bottle of cider. October hours run Thursday through Monday afternoons, with live music Friday and Saturday from 3 to 6; winter hours shrink to Friday through Sunday.
Food leans toward boards to share, such as charcuterie by the fire. The farm describes itself as family friendly, and leashed dogs are welcome outdoors. Walk-ins are fine at any time, and parties of seven or more can call to reserve. Seasonal events include an Apple Fest and a Wassail. The farm is cashless, so bring a card.
Summerhouse Lavender Farm is about 10 minutes away on 65th Street. In late June and early July, tour the lavender fields and then walk the Virtue trails with a cider.
What to do
- Taste farmhouse ciders made from Midwestern heirloom apples
- Walk the farm trails through the monarch waystation grassland
- Reserve an Outpost on the grounds for a cider-and-cheese picnic
- Hear live music on Friday and Saturday afternoons in fall
- Bring the dog on a leash for an outdoor tasting
Season, hours and prices
- Season
- Open year-round; Thursday–Monday in October; Friday–Sunday in winter
- Hours
- Posted on their website (2026): October Thursday–Monday noon–6 p.m.; winter Friday–Sunday noon–6 p.m.
Good to know
- Age
- 21 or older to taste or drink alcohol
- Dogs
- Leashed, outdoors only
- Reservations
- Walk-in; parties of 7 or more may call ahead
- Payment
- Cashless (card only)
Tips for your visit
- Bring a card; the farm does not take cash
- Wear walking shoes for the trails
- Hours change with the season, so check their website before you drive out
- Plan a designated driver if you are pairing ciders with nearby wineries
Pair it with a lavender farm
Summerhouse Lavender Farm · about 10 minutes away
Summerhouse Lavender Farm is about 10 minutes away in Fennville; take a lavender tour in early summer and finish with a cider and a walk on the Virtue trails.
Getting there
Questions
Are dogs allowed at Virtue Cider?
Yes, outdoors and on a leash.
Is Virtue Cider family friendly?
Yes, the farm invites families; drinks are sold only to guests 21 and older.
Do I need a reservation?
No. Walk-ins are welcome; parties of seven or more can call ahead.
Can I pay with cash?
No, the farm is cashless.
🗺️ Part of the guide Things to Do Near the Lavender Farms of Holland, Saugatuck & Fennville, Michigan
Checked in October 2026 against the business’s own website and local tourism pages. Hours and seasons change, so check with them before you go. How we check listings · Is this your business? Claim it free
