Hotel Rose

About Hotel Rose

Hotel Rose opened on September 26, 2025, and sold out its first weekend. Wheeler Development Group began planning it with the city in 2018, bought the lot in 2024 and built the three-story hotel in about 15 months. It takes up a city block on Main Street near Bridge Street, a short walk from the riverfront shops.

There are 54 rooms and suites, from double-queen rooms and adjoining rooms to king suites and business suites, plus an ADA-accessible double-queen room. Parking is free, and the hotel has secure on-site bike storage and a guest marketplace off the lobby lounge.

Char + Barrel, the hotel's chef-driven restaurant, is built around steaks and bourbon and takes reservations; its menu was updated in October 2026. The hotel sells packages too, including a White Pine Trail package from $189 a night plus taxes and fees, with trail snacks, a water bottle and bike storage, and bike rentals through a local partner. A romance package pairs a room with dinner at Char + Barrel.

Great Lakes Lavender Farm is about 15 minutes away; it isn't open for farm visits, but Hotel Rose makes a comfortable base for a fall orchard weekend on the Fruit Ridge and in the Rockford area.

What to do

• Stay in one of 54 rooms or suites downtown
• Have steak and bourbon at Char + Barrel
• Ride the White Pine Trail with the hotel's bike package
• Walk to Rockford's riverfront shops and restaurants

Season, hours and prices

Admission

White Pine Trail package from $189/night plus taxes and fees (2026)

Good to know

Accessibility

ADA-accessible double-queen room

Reservations

Required

Tips for your visit

• Parking is free.
• Book Char + Barrel ahead; it takes reservations.
• Cyclists can store bikes securely on site.

Pair it with a lavender farm

Great Lakes Lavender Farm · about 15 minutes away

Great Lakes Lavender Farm is about 15 minutes away; it isn't open for visits, but its lavender is sold online.

Getting there

• Address: 12 S Main Street, Rockford, MI 49341
• Phone: 616.755.6090
• Website: hotelroserockford.com

Questions

🗺️ Part of the guide Things to Do Near the Lavender Farms of Rockford, Lowell & Grand Rapids, Michigan

Checked in October 2026 against the business’s own website and local tourism pages. Hours and seasons change, so check with them before you go. How we check listings · Is this your business? Claim it free