About Door County Wildwood Market
Door County Wildwood Market is the farm store of a Century Farm half a mile north of Sister Bay, at Highway 42 and Wildwood Road. Adolf Carlson came from Sweden in 1846 and bought the land, John C. Carlson planted the first cherry trees in 1915, and the family has now farmed it for five generations. In 1945, German prisoners of war helped bring in the cherry harvest, and a restored room at the back of the store shows what an early migrant workers' apartment looked like.
Summer is cherry time. Pick-your-own sweet cherries, Balaton and Rainier, are sold by the pound rather than by the pail ($4.50 a pound in 2025), and they go fast. Tart Montmorency and Balaton cherries are sold too. In fall the farm switches to pumpkins and gourds, picked from the patch or already picked, along with pick-your-own flower bouquets and a field of sunflowers for photos.
The market stocks fresh cherries, tomatoes, strawberries and flowers in season, along with jams, honey and other locally made goods. From mid-July to mid-October the store is open Thursday through Sunday, with a self-serve stand on the other days, and it closes from November through May.
Island Lavender's farm on Highway 57 between Sister Bay and Baileys Harbor is about 10 minutes away, so a July cherry pick and a lavender stop fit easily into one morning.
What to do
- Pick Balaton and Rainier sweet cherries in summer
- Buy tart cherries for pies and jam
- Choose a pumpkin from the patch in fall
- Pick your own flower bouquet
- Take photos in the fall sunflower field
- See the restored migrant workers' room in the store
Season, hours and prices
- Season
- Mid-July through mid-October; cherries in summer, pumpkins, flowers and sunflowers in fall; closed November–May
- Hours
- Mid-July to mid-October: Thu–Sun 11 a.m.–6 p.m.; Mon–Wed self-serve only
- Admission
- Free to visit; pick-your-own sweet cherries $4.50 per pound (2025)
Tips for your visit
- Sweet cherry picking sells out quickly, so go early in the season
- Cherries are charged by weight, not by the pail
- Mondays through Wednesdays are self-serve only, with the main store closed
- Watch their social pages or roadside signs for occasional off-season openings
Pair it with a lavender farm
Island Lavender · about 10 minutes away
Island Lavender's farm on Highway 57 is about 10 minutes south of the market.
Getting there
Questions
When can you pick cherries at Door County Wildwood Market?
In summer, once the sweet cherries ripen; the store's season starts in mid-July and picking sells out quickly.
How are pick-your-own cherries priced?
By weight; sweet cherries were $4.50 a pound in 2025.
Is the market open in winter?
No. It is closed November through May, with occasional openings when fresh products are available.
🗺️ Part of the guide Things to Do Near the Lavender Farms of Door County, Wisconsin
Checked in October 2026 against the business’s own website and local tourism pages. Hours and seasons change, so check with them before you go. How we check listings · Is this your business? Claim it free
